WE SPORT MSF 2024

INFLUENCER STRATEGY

Creation of the Influence Strategy:

• Market and trend analysis

• Definition of objectives and audience

• Selection of platforms and influencers

Implementation:

• Influencer research and selection

• Content coordination and creation

• Publication calendar management

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Negotiation and signing process:

• Preparation of offers for influencers

• Negotiation of terms and conditions

• Drafting and signing of contracts

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Ambassadors for this 2024 edition: Marine Lorphelin, Laure Geisler, Lucile Woodward, Jocelin PLS and Caroline Sinno. 

>> Cumulative global audience for these 5 profiles: 1.5 million profiles 

>> Average cumulative reach per ambassador post: 23.5K profiles